This is to introduce you to National Photo Industries or N.P.I. Its purpose is to familiarize international manufacturers and companies of N.P.I.'s history and present capabilities in importing, marketing and distributing of photographic supplies to the photographic and photofinishing industry
The Founder
The Company
The Environment
1973 - 74 worked as Assistant, Chief Economic and Commercial Affairs, in the Japanese Embassy in Kuwait.
1974 - 77 worked as Economist Consultant at Middle East Management Consultant Associates in Kuwait.
Emad Fakhoury established his first company in Kuwait in 1977. It was the first professional studio catering to companies needing commercial and industrial photography.
In 1981, he moved to Egypt to establish Studio One Co. As a managing partner with a group of investors, foreign and Egyptians, they secured an American A.I.D. loan for US $180,000 to cover the purchase of the then largest photo-finishing laboratory in Egypt.
In 1984, EFTC "Emad Fakhoury Trading Co." was established as the trading and importing arm of Studio One Co.
In 1987, N.P.I. "National Photo Industries Co. s. a. e." was formed.Emad Fakhoury: born in Cairo 1949; graduated 1972 from the State University of New York at Buffalo with a BA in Economics and an honor diploma cum laude.
N.P.I., was established to merge Studio One Co. and E.F.T.C. into one larger entity....a corporation.
This share holding corporation, totally owned by the Fakhoury family , has a paid up capital of 507,525 Egyptian pounds. Authorized capital is L.E 10,000,000 (ten million Egyptian pounds).N.P.I. is the leader in importing and marketing in the field of photographic supplies serving the photographic and photo-finishing industry.
The company now specializes in the distribution of photo finishing materials with a wide range of related products to the photographic industry. These include colour paper & film, chemistry, video & photographic lighting equipment, mini labs, cameras & projectors, enlargers and projection lamps. N.P.I is dedicated to supply and to satisfy the needs of the photographic & video cinematography market in Egypt thus becoming" the complete supplier".
Through the past nine years, N.P.I has come to be recognized as a tough contender in a highly competitive and price conscious market. It has secured a very respectable presence and reputation in the Egyptian market through rational and sound management.
In NP.I we pay close attention to the training and development of our people. We are known as a small, ambitious but highly effective team of devoted people.
Our marketing and sales people are carefully chosen, university graduates who follow our policy of "information and communication".We believe that information is power. The information gathering process from our customers is put into the computer to maintain an up to date, ready profile of each client. We follow the policy of always being in touch personally. This constant communication allows us to be on top of the market in any new development.
We cover the entire republic of Egypt through a network of marketing both sophisticated and responsive with a highly trained sales staff & technical maintenance support. From the famous Aswan in Upper Egypt to Alexandria on the Mediterranean, our personnel cover all the cities along the Suez Canal to the highly populated provinces of the Nile Delta.
N.P.I. corporation has continuously been located in the prestigious and fashionable Heliopolis, a suburb of Cairo, where it commands its distribution and direct sales.
National Photo Industries
Exclusive distributors of the following product lines
Today, Egypt has established a market based, liberalized and open economy that displays significant strengths in software, tourism, feeder industries, ready-made garments, cement, agricultural products, and many other industry sectors.
Egypt, with a population of sixty two million people, at the crossroads of Africa and Asia, is a gateway for business in the Arab world, Africa, the Middle East, and the Mediterranean Basin. Though a large market, many challenges are in play. Annual income per capita is US $600 which constitutes a low purchasing power.
Consequently, the market is a price conscious market. Still the Egyptian market has yet to be fully exploited, with successful reforms, Egypt has transformed from the world's most indebted nation in 1986, to one that is joining the emerging markets of the world.The Egyptian government has put in place fundamental changes that allow its economy to integrate with the mainstream of the world economy. Some of these measures were the elimination of restrictions on foreign exchange lowering tariff gradually in compliance with the GATT, tax havens on projects located in industrial free zone cities.
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